We all have the tendency to waste some time, some people keep away from the distractions, others find excuses
There are complicated ways to do it
or easy ones
However, when applied right these techniques can greatly improve your output and performance, as is describe in Paul Graham's essay on procrastination. However, his point is more like you should procrastinate things that seem urgent but are not important. People seem to have something else in mind (notice how his point about the whole company picking it up is proven right statistically), and they even admit it.